Process
A simple, founder-friendly process that fits around your sprint schedule.
Step-by-step workflow
Step 1 – Scriptwriting
We help you craft a tight, conversion-focused script so the story is clear before anything is designed. Most scripts are written and refined within 2–3 days.
Your time: share key messaging and review 1–2 script drafts.
Step 2 – Theme Creation
We create 2–3 graphical slides to lock in the visual direction—design background, color scheme, and overall look and feel.
Your time: approve the theme so we can apply it consistently everywhere.
Step 3 – Storyboard & Illustrations
Once the theme is approved, we build a full storyboard with complete illustrations for every key moment and send it for your revisions and approval.
Your time: review the full storyboard and consolidate feedback.
Step 4 – Voice-over Recording
We record the voice-over in the accent and style you need, so the narration matches your market and brand.
Your time: confirm pronunciation, tone, and any specific VO preferences.
Step 5 – Animation & Revisions
We animate the approved storyboard to the voice-over. At this stage you can request revisions to timing, motion, and transitions so the video feels exactly right.
Your time: focus feedback only on animation, since script and visuals are already locked.
Step 6 – Final Video, Music & Sound Effects
We add music and sound effects, export in the formats you need, and prepare the final files for your website, ads, or sales use.
Deliverable: final video files plus simple guidance on how and where to use them.
How we keep it low-friction
Built for busy founders and GTM leaders
- Asynchronous by default: reviews via link and comments, not endless calls.
- One primary stakeholder to keep decisions fast.
- Structured feedback prompts so your team can respond quickly and clearly.
Communication that matches your workflow
- Slack or email updates based on your preference.
- Clear expectations on what we need from you each week.
- Simple tracking of where the project is and what’s next.
Does this fit your launch date?
A 30–60s explainer can typically be delivered in 7–10 days. 60–90s explainers usually take around 1–2 weeks from script to final animation, depending on scope and feedback speed.
Check dates and availability